A Kind of Guise SS23 Campaign


New collection by A Kind of Guise (AKOG) for Spring/Summer 2023! It's impressive how the brand uses its collections as an opportunity to explore different cultures and places.

The use of lightweight linen, hand-crocheted hats, and knitwear in combination with vibrant hues of green, beige, pink, and white sounds like a great way to create a fresh and summery look. The incorporation of technical elements, such as the water-repellent fabric and organic cotton lining in the Padded Jacket, adds a practical touch.

It's interesting to hear that the collection also includes free-flowing button-up shirts with impressive prints and more understated linen-made designs with solid blocks of blue and white. The accessories, such as the cotton bandanas with desert-inspired prints and the cap and bucket hat made from thick and durable cotton yarn, sound like great additions to the collection.

Overall, it seems like AKOG's SS23 collection is a perfect representation of the brand's passion for exploration and experimentation, and it will surely appeal to those looking for stylish and practical pieces for the warmer months.

Available to shop via the brand’s official website from February 26.