N.HOOLYWOOD Gets Militant for SS23

N.HOOLYWOOD Gets Militant for SS23


For its Spring/Summer 2023 collection, Japanese label N.HOOLYWOOD pivots in a more militant direction.

Daisuke Obana’s latest offering fuses tactical and street-ready garments alongside being drenched in camouflage. Comprised of relaxed silhouettes, the collection features puffer jackets, technical pants, sweatshirts and t-shirts. What enhances the minimal colour palette of black, slate grey, and technical camouflage is the usage of cotton, nylon and fleece fabrics.

“The past few years, I have been sending out a message about pursuing clothes for life and health,” Obana told Vogue Runway. “And I want to face people who sympathize with my beliefs rather than a broader audience. I think it would be my dream to save the body and soul through clothing.”

Further illustrating Obana’s sentiment is the collection’s lookbook which was shot in a decommissioned military helicopter with an ominous green glow. Although streamlined in its creation, the brand’s SS23 collection offers an informed look at versatile yet wearable pieces.

Check out the gallery below for a look at N.HOOLYWOOD’s SS23 collection.



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