Reebok Joins The LineupFor The 2020 Virgin Australia Melbourne Fashion Festival
The Virgin Australia Melbourne Fashion Festival has announced that sportswear brand, Reebok, is a new event partner for 2020. The partnership will see Reebok present a high impact Runway on Saturday 14 March at 6.00pm in Showroom II featuring prominent Indigenous female talent Samantha Harris, Amrita Hepi, Kaylah Tyson, Aretha Brown, Miah Madden, Brooke Blurton and Rarriwuy Huck, as well as an activation in The Plaza – The Reebok Hub.
With a passion for fitness fashion and aesthetics, Reebok has a long history of innovating and creating free moving pieces that authentically represent the Australian lifestyle.
The brand’s first runway at the Festival will showcase a new era of Reebok in a bold and unexpected way. Styled by Elliot Garnaut and introducing top styles and innovations from the upcoming 2020 apparel and footwear collection and an Australian rst look at the Reebok x Victoria Beckham range, the Runway will defy the typical tness wardrobe.
Tennille Burt, Head of Sales and Marketing at Melbourne Fashion Festival, is pleased to welcome Reebok to the 2020 Festival line-up.
“Remaining true to the Festival’s values, the Reebok Runway will be a bold showcase that promotes strong female empowerment. The Runway will highlight Reebok’s fashion while delivering the sense of community spirit and joy that the Festival is known to deliver, bringing an additional dose of ‘fashiontainment’ on and o the Runway,” Ms Burt said.
Arnna Johnstone, Reebok Paci c’s Brand Director, said that Reebok’s representation on the runway at Melbourne Fashion Festival is a moment to show how powerful women can be. Supporting women has always been part of Reebok’s mission.
“The collection will feature a range of elevated sportswear, supported by products that seamlessly transitions the consumer from the gym to the street. At Reebok, we want people to have the confidence to try new things, knowing that they have the right gear to perform. The result is a range that has been specifically designed for a diverse spectrum of women, from high performance apparel and footwear, enhanced by distinct lifestyle pieces,” Arnna said.
The Reebok Hub will provide a unique content creation opportunity for consumers; a world where fitness and fashion collide, pushing beyond convention. Visitors are encouraged to stop in and capture the unexpected and go in the draw to win $1000 worth of Reebok product.
The Reebok Runway will take place at 6.00pm on Saturday 14 March 2020 at the Royal Exhibition Building in Melbourne. Tickets from $39.
Further information and tickets on sale now at vam .com.au.
