We pin down Lenny Zhong, the designer behind one of our favourite local labels Communique to get the story behind the brand.
What is Communique?
Communique is a small Sydney-based brand, determined to create concepts and designs powered by story telling. Every design is based on it’s related concept/story.
Made in small doses.
Inspired by satirical emotions, aiming to depict where we’ve come from and where we’ve been.
We aim to be egoless and inclusive. It was never supposed to be about us.
Tell us about the journey that has led to developing your own brand?
Communique began as an answer to those in society that deem “who you know” is vastly more important than “what you know”.
We couldn’t care less ...
Are there running themes that you are drawn to?
Designs are all based on what society is experiencing or has experienced in the past. They’re designed to make you smile, so smile more.
Satire, sarcastic humour and bold statements are a common theme through Communique’s concepts.
How do you see communique evolving?
It’s too soon to say, but we hope we’ll be apart of a positive progression and meaningful movements for futures to come.
What do you value/ appreciate as a creative and a designer?
We’re attracted by those that have the ability to be both selfless and fearless in what they do. Confidence without arrogance is what we are entirely attracted to.
Where can we see more Communique?