The western suburbs of Sydney are known for their diversity. The Fairfield City area is arguably one of the more culturally diverse corners of Sydney, with large Vietnamese, Chinese and Assyrian communities carving out cultural-hubs for themselves. However with Club Marconi just over the way, the suburb of Wetherill Park community has a long affiliation with Italian migrants, with over 11,000 Italian’s in the local area.
Serving the Italian community is the larger than life Joe’s Fruit World, and what a world it is. Joe’s Fruit World feels as big as your local Woolies with walls of fruit and veg freshly supplied by the Sydney Markets. It’s a mesmerising cluster of goods. The walls are stacked high with a range of Italian and Assyrian imported items, there are droves of Nonna’s buying artichokes and preserved peppers, the staff are constantly re-stocking the fresh produce, it buzzes.
Of course Joe’s doesn’t end there, with what seems to be a never-ending selection of cured salami. It is adorned, traditionally with hunks of preserved meat hanging from the rafters, and piles of rolled and cured meat in the windows. Of course, as the Italian’s do, there are more varieties of cheese than you could poke a stick at. With piles of pecorino and parmigiano-reggiano that you can purchase by the wheel, it really is an Italian cheese lover’s idea of heaven. Charlie, the manager of Joe’s is especially proud of the deli section considering he has over 20 years of experience in the deli industry.
Joe’s is the kind of place you go to get away from the mainstream domination of grocers. It’s a place that was originally created for the local community which is exemplified through the type of goods that it carries. It’s focused on being able to get the best fruit and veg from the markets to the west, affordably.
Joe's Fruit World 1187 The Horsley Drive, Wetherill Park 2164
6am to 6pm (9pm Thursday) Mon-Sun
02 9756 1238