Makers of the almost revolutionary perforated neoprene bag, State of Escape are bringing their new collection to Sydney this Friday in an exclusive partnership with the always on point retailer Incu.
Launching their mauve and taupe designs, this campaign was shot by Backyard Opera’s Founder/Director Toni Veziris, and styled by Maria Maung. Proving the that beachy and nautical vibes of the brand are in no way limiting, the soft pastel colour palette and the structured leather styling of the wearers give these bags a true Sydney combination: serious enough for the boardroom, but ready to hit the sand.
Having started in Sydney as the meeting of minds between founders Brigitte MacGowan and Desley Maidment, the bags are all made locally. Not only sweeping through the local market, State of Escape bags have been spotted across the Pacific in the United State and Singapore. The new colour palette will be launched first in Melbourne at Incu’s QV store, before making its way to the Gold Coast and then home to Sydney at the Incu’s women’s shopfront in The Galleries.
State of Escape x Incu Launch
Friday, September 28
3 - 6.30pm
500 George Street